M.V.Sydney 2000 - Sydney Harbour

Captain Cook Cruises - Sydney / Great Barrier Reef / Fiji Islands

In 1998, the luxury cruise vessel M.V. Sydney 2000 was under construction in Western Australia. Tour de Force Marketing was contracted to launch this 700 passenger vessel to the inbound markets worldwide, twelve months pre-delivery. The strategy included coordinating various sales presentations, media relations & agent product knowledge. As important was the inbound management of massive pre / during / post Olympic and Millennium business secured for the company.

Australian Stockman's Hall of Fame - Outback Queensland

In July & August 2003, Tour de Force Marketing coordinated a film unit to outback Queensland to cover the re-launch of this Australian icon cultural institution. An AUD $5.5 million re-development was promoted to the media with nationwide WIN News coverage, Statewide Courier Mail editorial and Statewide prime-time news on Channel Nine's weekend bulletin.

Shell Cove Investment Corporation - M.V.Joe Joe

As part of a four-month marketing project, Tour de Force Marketing produced a sales program, marketing strategy for re-positioning M.V.Joe Joe, DL brochure, copy & image library, the website www.mvjoejoe.com and a media relations campaign.

Broadcast success was achieved with a six-minute segment on WIN Television's 'Fishing Australia' program, broadcast on 29 August 2003. This program is also to be aired on TCN9 Australia and overseas to the North American & European markets in 2004. Other exposure was generated on regional ABC & 4CA Radio.

Print publicity was secured for an inflight magazine feature on 'where the travelling rich & famous choose to hideaway'.

Other editorial was secured from mainstream freelance photo-journalists in mid 2003.

Flight Ship Ground Effect

Contracted Marketing Services included the media launch of this unique Australian product. The first press conference secured nationwide prime-time news exposure @ seventeen pages of media monitors in June 2001.

Subsequent crisis media management was coordinated by Tour de Force & SPIN Business Solutions from a 'crash' to a 'heavy landing' incident July 2001 - @ nine pages of media monitors.

Tour de Force was also instrumental in securing production orders for four FS8 Flightship craft from a luxury resort client in the Maldives.

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